Barry was an art director for years. 20 to be exact. In agencies such as DDB, Ogilvy and Y&R. In 2001, he moved to LA and tried to get work in the agencies there. He decided to buy a good camera and shoot some portraits until the agency stuff took off. The portrait stuff took off. His first gig was to shoot a band for an album. He turned some of those images into a direct mail campaign and soon was shooting for magazines and record labels.

What does he attribute his fast success to? Being an art director for 20 years. Not only has it helped him understand how to market himself, but it has influenced his approach to assignments as well. He shows up at shoots with layouts, concepts, sketches. It is his goal not to simply make pictures of people, but about them as well. And often, it happens.